A conceptual brand collaboration merging Atlanta's MARTA transit system with Sega's Sonic the Hedgehog franchise. Many people overlook MARTA as an option for making their way around the city, often opting to sit through hours of traffic in their car just to make it from Little Five Points to Midtown. The campaign reimagines the daily commute as an adventure, fusing MARTA's iconic stripe motif and urban identity with Sonic's high-energy, motion-driven aesthetic. By associating MARTA with one of the most popular and speediest characters in pop culture, the campaign encourages people to experience the train system with the same energy as Sonic himself!