Animated circle popping up against a black background then multiplying as the camera pans back.

NCCHR Voting Rights explainer

Motion Design
Client Work

Client:

National Center for Civil and Human Rights

Team:

Part of a 25-designer collective piece

Tools:

After Effects, Photoshop

A script-driven motion graphic developed as part of a potential new exhibit at the National Center for Civil and Human Rights. Designed for an immersive three-wall projection experience, the piece visually translates a provided narrative about voting rights into a cohesive 35-second animation, built in alignment with the organization's updated brand guidelines. The multi-wall format required thoughtful consideration of how motion and composition would extend across a large-scale, wraparound environment. Designed collaboratively alongside 25 other designers, the project demanded balancing creative ideation with strict visual identity standards to ensure consistency across the broader exhibit experience.

Animated collage of green coins falling behind suburban houses.
Animated piggy bank on a dark background with coins falling into its slot.
Animated blank voting ballot morphing into a graduation cap, a piggy bank, and a stethoscope against a black background.
Illustration of the US Capitol building with several people standing next to it.

Storyboards

The storyboarding phase was focused on translating the provided script into a clear visual language and establishing the foundation for the animation. Midway through the project, the dimensions shifted from 1080x1080 to 3840x540 to accommodate the three-wall projection format, requiring the original storyboards to be reinterpreted for a much wider aspect ratio. This forced me to rethink the composition and camera framing without starting from scratch.

Storyboard sketch of light gray circle appears centered on dark background.
Storyboard sketch of grid of white circles on black with four orange arrows pointing outward from corners.
Storyboard sketch of grid of white circles on black background with one circle flickering out.
Storyboard sketch of White piggy bank with dollar coins falling into a slot, on a dark background.
Storyboard sketch of White piggy banks on black background with coins dropping in and an orange arrow pointing right.
Storyboard sketch of Illustration of a coin with a dollar sign and arrows around it on a black background.
Storyboard sketch of Circle with two stars and bold text reading I VOTED inside it on a light background.
Storyboard sketch of Multiple I Voted stickers scattered on a light background with four orange arrows pointing to some stickers.
Storyboard sketch of houses rising from bottom with floating coins showing 'I Voted' stickers transforming.
Storyboard sketch of Coins with dollar signs fall into houses with "$549 per household" text above.
Storyboard sketch of a state capitol building with orange arrows pointing outward from its edges.
Storyboard sketch of US Capitol with rows of black silhouette people beneath and orange arrows pointing outward.
Storyboard sketch of A ballot with checkboxes, one marked, on a dark background.
Storyboard sketch of White abstract shapes morphing into circles on a black background with red arrows in corners.
Storyboard sketch of Bright white glowing orb in center with red arrows pointing inward around a gray gradient background.
Storyboard sketch of A shaded orb drops and rolls offscreen to the right with an orange arrow showing direction.