Laptop screen showing MARTA trip planner with fields for origin, destination, date, and time on a cityscape background.

RhythmiQ

UI/UX Design
App Design

Main Role:

UX Researcher, Product Designer

Team:

5 UX Designers

Tools:

Figma, FigJam, Miro, Adobe Photoshop, Adobe Illustrator, Zoom

Rhythmiq is a mobile music discovery app designed to make finding new music feel exciting and personal again. Built as a final group project during a UX Bootcamp, the app tackles a common frustration with today's streaming platforms: recommendations that feel stale and repetitive. Rhythmiq introduces a swipe-based discovery mechanic inspired by speed dating: users preview 30 seconds of a track, then swipe right to save or left to skip. Every interaction feeds a real-time recommendation engine, creating a loop that feels responsive, intuitive, and genuinely fun.

Skip to the Good Part

overview

SPEED DATING FOR SONGS

Music is personal. Yet somehow, the platforms built to help us discover it keep serving us the same songs on repeat.

Our team of five landed on designing a music discovery platform fast, because we all felt it. The frustration of opening music streaming apps and seeing the same algorithm-approved playlist. The feeling that the apps know your history, but not your taste. The solution came in the form of a mobile app that reinvents music discovery as speed dating, helping listeners break free from mainstream repetition and discover music that truly matches their preferences.

my role

This project began as a collaborative research effort with five teammates, covering heuristic evaluation, user interviews, survey, competitive analysis, card sorting, and usability testing. Once the research phase concluded, I took full ownership of the design as UI Lead, from lo-fi wireframes all the way through the final hi-fi prototype, translating what users told us they needed into an experience that delivered it.

Close up of phone homescreen with various app icons

The Problem

THE ALGORITHM ISN'T ENOUGH

Streaming platforms struggle with helping users discover new music. They have plenty of data, large libraries, and advanced algorithms, but people still feel like they keep hearing the same songs over and over.

problem 01

Recommendations feel recycled

Algorithms are optimized for engagement, not exploration. They push what's already popular, leaving listeners who want new artists and niche genres completely behind.

problem 02

Discovery is exhausting

Finding something new means hunting playlists, waiting on delayed algorithm refreshes, or scrolling TikTok hoping the right song appears by chance. Overwhelming and rarely worth it.

Research

GETTING TO KNOW THE LISTENER

Before we could design a better discovery experience, we needed to understand how people actually experience music discovery today: the habits, the frustrations, and the moments where every existing platform falls short.

Competitor analysis

Across every platform we reviewed, the finding was consistent across all of them: no platform gave users a meaningful, active role in shaping their own discovery. The opportunity space was clear.

Research Methods

To capture both breadth and depth, we combined qualitative and quantitative research methods, then synthesizing everything into the insights that shaped our design direction.

Hover over the rings for research details!

Tap on the rings for research details!

Competitor analysis
We audited Spotify, Apple Music, YouTube Music, Pandora, and Shazam, mapping their strengths, gaps, and where they left users wanting more.
user interviews
6 moderated remote interviews giving music enthusiasts space to describe their habits, frustrations, and expectations in their own words.
survey
62 responses collected via social media covering listening habits, platform loyalty, mood's influence on music choices, and the biggest pain points users carried into every session.
Survey
User Interviews
Competitor analysis
user interviews
6 moderated remote interviews giving music enthusiasts space to describe their habits, frustrations, and expectations in their own words.

Key Insights

Interview data was organized through an affinity diagram, grouping themes and pain points until the real patterns emerged. Three insights rose above the rest.

insight 01

Users want to find lesser-known and underground music, but feel their platforms are built to work against that goal.

insight 02

Finding new music isn’t easy. Scrolling through playlists and waiting for algorithms to update is tiring and rarely feels worth it.

insight 03

Mood and environment shape what users want to hear, but algorithms can't keep up with shifts that drastic, leaving listeners stuck with suggestions that no longer fit

User Persona

With our insights mapped, we built a persona to give our research a human face. This became someone we could design for, argue over, and return to whenever a decision felt uncertain.

User persona profile of Alex Mora, a 27-year-old marketing pro from NYC with music discovery needs and platform preferences.

discovery

DEFINING THE DIRECTION

The research phase highlighted the shortcomings of current platforms. Our next task was to translate the problem we intended to address to design the experience we envisioned. We brainstormed the core interaction model and developed a site map and user flows to lay the groundwork for the app's design.

How might we...

Create a music discovery experience that feels personal, intuitive, and exciting enough to help enthusiasts find music they've never heard without the friction of existing platforms?

Brainstorming

We opened the floor in FigJam and let ideas run. The swipe mechanic surfaced early and stuck. An interaction pattern users already understood intuitively, applied to music discovery in a way that hadn't been done with this level of intention.

uSER fLOW

Mapped how a user would typically move through the app in three primary user flows: favoriting a song, building a playlist, and syncing to an external streaming app.

ideation

BUILDING THE THING WE KEPT TALKING ABOUT

With the structure mapped and the direction clear, it was time to start making it real. This phase was about moving fast, testing early, and letting user feedback shape the product.

Four grayscale website wireframe sketches showing trip planning and service updates layouts.

Sketches to wireframes

Everyone on the team started by sketching ideas on their own. After that, we came together to review and improve the concepts, then built a simple prototype in Figma for a structured, testable experience..

Wireframe screens of a music app showing login, now playing, song details, artist discovery, and playlists.

Usability Testing

We ran 6 moderated usability tests across 3 tasks: swipe to like a song, add a song to a playlist, and sync a song to a streaming app.

Task 01: Swipe to Like a song

70% success rate

Task 02: add a song to a rhythmiq playlist

100% success rate

Task 03: sync a song to a streaming app

100% success rate

In task 01, 4 out of 6 participants either tapped the heart button or couldn't figure out how to like a song at all, revealing that swipe gesture simply wasn't discoverable on its own.

iterations

Task 01 drove two changes that made it into the final design.

Phone screen showing music app with instructions to swipe right if you like the song playing.
onboarding tutorial

Introduce the swipe mechanic before users start exploring.

Two phones showing a music player for Them Changes by Thundercat with playback controls and progress circles.
x replaced with thumbs down symbol

Reads as a clearer signal for disliking a song in a music context.

Design decisions

CREATING THE RHYTHM OF RHYThMIQ

Visual style

 Dark backgrounds keep album art front and center, while contrasting vibrant colors, communicate the idea of all the bright discoveries users will encounter as they explore new genres and artists.

Typography
Typography styles showing Display, Header 1, Header 2, body text, link, caption, and label fonts with sizes.
colors
Color palette with primary lavender, orange, purple; secondary green shades; neutral white, gray, dark browns.

Design Rationale

Every choice in Rhythmiq was traceable back to something a user told us. Here are the decisions that shaped the experience most.

Decision 01

Swipe-based discovery

Existing platforms offered no active role for the listener as recommendations just appeared with no feedback mechanism.

Design Response

  • 30-second song previews give users just enough to make a call

  • Swipe right to save, left to skip, updating suggestions in real time

  • Heart and thumbs down buttons remain permanently visible below the card for users who prefer tapping over swiping

Decision 02

Contextual discovery categories

Users wanted to discover music outside of genre matching, artists nearby, sounds that felt independent and unforced.

Design Response

  • 'Artists in Your Area' surfaces local and emerging artists based on the user's location

  • Vibe and hyper-specific genre cards give users an even more granular level of control

  • Recommendation cards tailored to songs users like, recent favorites, top artists, personal playlists, or current listening trends.

Decision 03

Streaming sync flow

Users building a playlist inside a new app shouldn't have to abandon their existing streaming library to enjoy what they find.

Design Response

  • An export flow lets users send saved songs or full playlists directly to their preferred platform

  • RhythmiQ becomes a discovery layer that lives on top of wherever users already listen

FINAL Product

MUSIC DISCOVERY, THE WAY IT SHOULD FEEL

The finished design puts the listener in control in an experience that surfaces music that actually resonates, without the friction that makes discovery feel like a chore.

Music player on phone showing 'She Knows Too Much' by Thundercat and Mac Miller with playback controls.
App screen with a glowing central icon and text about creating a personalized music discovery experience.
App screen with location pin icon and text about enabling location for local music discovery.
Music app tutorial screen instructing to swipe right when you hear a song you like.
Music genre selection screen with bubbles labeled Pop, Indie Rock, R&B, K-Pop, Soul, and more, plus Continue button.
Music app screen showing options to add a song to playlists like Your Recent Likes, chill session, mind blowers, and more.
Music app search screen with no recent searches and a song playing by Thundercat.
Music app screen showing 'Deslocado' by NAPA with play, dislike, and like buttons and mountain landscape album art.
Screen shows a glowing bell icon with text about enabling notifications for new music updates.
Music app home screen showing recommended artists, playlists, and mood-based sounds with playback controls.
Music app screen asking favorite artists with circular photos of artists and search bar.
Music app library screen showing recently played songs and playlists with navigation icons.
Rhythmiq app screen with text and buttons to sign up or log in against purple-red gradient background.
App screen showing options to play full song via Spotify, Apple Music, YouTube Music, Amazon Music, or Tidal.
Profile of pop musician Cihko standing with arms crossed wearing colorful vest against a green brick wall.
Music app screen showing ‘Cheer Me On’ by Malcolm Todd with play button and partial lyrics visible.
Dark screen with text 'Mic check! Mic check!' and circular glowing shape in center.
App screen with glowing location pin and text about enabling location for local music.
Music app tutorial screen showing swipe right gesture to like a song playing for 30 seconds.
Music genre selection screen with circular buttons including Pop, Indie Rock, R&B, Soul, and Metal on dark background.
Music app screen showing add to playlist options with five playlists and a Done button below.
Mobile music app search screen with no recent searches and a Thundercat song playing.
Music app screen showing song 'Deslocado' by NAPA with play, like, and dislike buttons.
Glowing bell icon above text about enabling notifications for new music from RhythmIQ.
Music app home screen showing artist suggestions, playback options, and mood-based playlists.
Music app interface asking user to select favorite artists from circular images and a 'That's my taste' button.
Music app library screen showing recently played songs and playlists with icons for home, search, and library.
Music app splash screen with text 'Your next favorite song is out there' and buttons for Sign up and Log in.
Mobile screen showing options to play full song using Spotify, Apple Music, YouTube Music, Amazon Music, or Tidal apps.
Portrait of Cikho wearing a colorful vest in front of a green tiled wall in his music profile.
Music player screen showing 'Cheer Me On' by Malcolm Todd with genre tags and partial lyrics.
Onboarding tutorial

RhythmiQ walks first-time users through a guided setup that establishes their taste before they reach the discovery feed.

Music app tutorial screen on phone showing song playback with thumbs down, play, and heart buttons.
Liking a song

Swipe right or tap the heart to like a track. A single gesture that saves the track and refines recommendations simultaneously.

Music player on phone showing song 'She Knows Too Much' by Thundercat and Mac Miller with like and dislike buttons.
adding to playlist

Users can create their own playlists for their new finds and save tracks without ever leaving the discovery feed.

Smartphone music player showing 'Deslocado' by NAPA with play, dislike, like, and share buttons.
Exporting to streaming app

Send a liked song or full playlist to user's preferred platform through a clean flow.

Mobile music app shows recently played songs and playlists with options to export playlists.

full prototype

REFLECTION

Looking back...

What pushed me most

Leading the full design phase independently while staying grounded in what research actually told us rather than what felt right in the moment.

What this project taught me

Not all solutions have to reinvent the wheel. Sometimes the most effective design lives alongside existing tools rather than replacing them by solving the specific problem they can't.

"Art decorates space. Music decorates time."

-Research participant